The new music video for Jack Harlow’s song “They Don’t Love It” takes viewers to his birthplace.
The video, which was released on Monday (May 1), shows the Derby City native walking viewers across Louisville, Kentucky. Harlow is laid back in the new image. The schedule includes going to neighborhood schools, having a family barbecue, playing soccer, and hanging out with friends.
The first video from the 25-year-old’s most recent album, Jackman, which was released last Friday (April 28), is titled “They Don’t Love It” and was directed by Eliel Ford. Shortly after the album’s release, this lead track caused a stir as the Grammy-nominated rapper asserted his place among the current crop of white rappers.
Check out the music video for “They Don’t Love it“.