When it comes to the music videos he releases, Lil Nas X is quickly establishing himself as one of the most creative artists in the music industry. The 22-year-old pop star has made it his mission to tell stories through creative, risqué, statement-making visuals ever since his genre-bending breakout hit “Old Town Road” featuring country crooner Billy Ray Cyrus in 2019. “Old Town Road” was released in 2019. The pattern is continued in his most recent offering, “Industry Baby,” which features an up-and-coming artist named Jack Harlow.
On Monday (July 19), before the official video was released on Friday (July 23) at midnight, Lil Nas X dropped a prelude where he was sentenced to prison. The official video was released on Friday (July 23) at midnight. The singer finds himself on trial in the two-minute teaser for the custom Nike shoes that were released in conjunction with the release of “MONTERO (Call Me By Your Name),” which caused controversy due to satanic themes in both the footwear and the music video. In point of fact, the clothing and equipment manufacturer for athletes and sports fans did file a lawsuit against the musician nominated for a Grammy.
According to CNBC, an agreement was reached between the two parties in April, and as a result, Nike dropped their legal action against MSCHF Product Studio, the company that was responsible for the customised kicks. The shoes were customised versions of Nike’s popular Air Max 97 sneakers. The midsoles of the shoes were said to contain a drop of human blood, and each of the 666 pairs sold cost more than $1,000.
In his most recent fictional short, Lil Nas X plays the role of a criminal, despite the fact that he was not one of the direct defendants in the case that occurred in real life. Lil Nas X also plays the judge, defence attorney, prosecutor, and even a juror in a botched case where the issue on trial is the controversial shoes; however, he is judged, questioned, and ultimately sentenced for his sexuality. The shoes themselves are not the issue on trial.
Check out the music video for “Industry Baby”.